ROCKIN WITH THE ROOKIES

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One of the highlights on the fashion calendar each year is the graduation catwalk show from AUT’s prestigious fashion design programme.

The ROOKIE show is an opportunity for a selection of BDes Fashion students to get the attention of the industry and the media.

Danny Pato, d&m’s Creative Director, was approached by AUT to design the hair for this year’s show.  The brief was to create a collection of looks that would suit not only the diversity of the clothing ranges, but to also tie in to the “high-tech” theme of the production.

This year ROOKIE show was held on 11.11.11 to a capacity crowd of well over 1,000 people at Queen’s Wharf’s Shed 10.  It showcased a diverse range of work that included the exploration of unique approaches to pattern cutting, textural experimentation and an explosion of thought provoking colour and print work.

Look out High Street: the next generation of fashion designers have arrived, and they are talented.

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